I felt inspired to write a post for some of the individuals who do Affiliate Marketing (independent sales) for Reforged. A lot of them know how to sell, typically have trouble selling through social media. I’m going to guide you guys (and other readers) on this independent selling guide.
Jab, Jab, Jab, Right Hook
Gary Vaynerchuk’s Book Title is a quote in itself.
Whether you’re a Macro influencer, Micro influencer, or a “Teenyinfluencer”, if you sell on Social Media… this sales process might help you!
MLM, Affiliate Marketing, whatever… this is the framework you should follow — out of respect of your customers and potential brand advocates.
The Social Media “Sell In Certainty” Sales Process
Other than Pinterest or YouTube, where do you see people actively searching to be sold to? Not really anywhere else on social, to be honest.
Instagram, Facebook, Twitter, and Tik Tok tend to focus on inbound marketing — it’s rarely ever a cold audience that buys.
That’s why Facebook and Instagram ads encourage a content funnel ad: it’s exactly what their users want to see. “A wine and dine first” kind of experience.
This works perfectly for Affiliate Marketing on Social Media. This is why we follow a “give… and you shall receive” formula when it comes to selling our products and even others.
So with that, let’s dive into the process.
1. The Pre-Game: Building Your Personal Brand
This is probably one of the most important things when it comes to affiliate marketing through social media. Even the individuals who sell for MLM’s (like Herbalife) can learn a thing or two from this.
Honesty and Transparency are the keys to the inbound sale. Most MLMs, Affiliate Marketers, and Forex Traders immediately go for the ask, or they aren’t transparent — let’s be real, they provide ZERO value. This is why I dislike commenting on Instagram Influencer’s pages now: people direct message me to sell me something.
The most important thing on Social Media is practical: being human. You need to showcase what you are and what you stand for. You also need to connect with them by being encouraging and positive.
Let me explain how.
Your Personal Brand: What Do You Stand For?
Your personal brand is everything today. As much as some of you may not treat it this way, everything you post is important.
So with that, you should focus on creating a concrete brand image of yourself based on you.
Find 5 brand values within yourself and make content or post things based on that. Here are mine:
- Fitness: I talk about fitness tips and what I’ve learned often.
- Personal Development: sometimes I come off as a motivational speaker with the mindset posts I have.
- Business: I talk about my business and its growth all of the time.
- Books: I talk about what books I’ve read and what lessons I’ve learned from them.
- Anime, Memes, Etc: I make memes for fun, talk about anime, write, journal, etc.
Find the things that are you, whether it’s sports, exercise, music, gaming, etc. Make it your own.
That’s your brand — it’s the ultimate trust bringer.
Include the Product In Your Lifestyle
Whatever platform you’re on consistently, what’s the most important thing is to document your day-to-day.
Do you want easy affiliate sales? Here’s a simple strategy:
- Post about the Affiliate Product 1x a day. You don’t have to directly sell it — just show people it’s part of your daily routine or lifestyle.
- If someone thanks you for referring them to the product — post that on your IG story, an IG post, and every other platform you use. This is imperative, as the IG post and story are two different algorithms.
- Make a post about one of the products 1x per week. Tell your story and why you use the product. If they have any questions about it, tell them to direct message you or comment. Share the post in your IG story and have a unique caption for it.
- Tell your story. The Giving is this. Document your journey, your growth, and more. That honesty and transparency will make people more inclined to watch you and support you.
Most of my sales at the beginning of Reforged came from Social Media. This is the exact thing that I have done, that eventually became habitual.
Commenting and Direct Messaging
Follow people and they will follow you. Interact with their posts, be positive and inviting. More people will build off that energy and follow you and your brand.
When in the DMs, be uplifting and respectable. Don’t go for the sale until way later. Wine and dine your potential prospect first. Remember that even if you don’t get the sale, how you handle it will be the determinant whether or not they recommend others to you.
2. The Inbound Greeting
When you continue to create content, talk about the products, post on them frequently, that will invite people to speak to you in the comments, and DMs.
They will eventually ask you about the product, what you use it for, and more. This is the greeting before you find out about their needs for the product.
3. The Fact-Find
This is where they ask you questions, answer them, and then ask them questions about their goals. Are they looking for a product for energy, focus, mood?
4. Educating: Remove All Barriers
Then you go into education. You educate on the product, what it's used for, examples of how others will use it, and more.
When it comes to educating yourself on the product, read about what the brand has to say, and if they have any supplementary videos or product education plans.
This allows you to teach people about the product. Then you can use the questions they’ve asked and make them into Social Media posts to educate others before buying.
5. Recommend Solutions: Be the Doctor
With any sales process, think of yourself as the doctor — diagnose and recommend the solution.
You don’t need to pressure them here.
You just clarify what you heard and tell them what you think is the best product for them.
6. Be the Closer
Initial rejections are inevitable — people hesitate to make the purchase, even if it’s literally a couple of bucks.
Sometimes it’s because they haven’t received enough information, or they might just not trust you.
When it comes to affiliate products in the small-dollar range (~$30) it’s an easier sell — close depending on the product guarantees, additional resources, blog content, testimonials, and more.
You’re going to spend less time here if its a cheaper product than a more expensive product or service.
Even if you don’t get the sale — never stop here… there’s always one more step.
7. Brand Advocacy
Whether you get the sale or not, it’s always important to check on the people who asked.
Just doing this is the difference between whether or not you’ll get a customer for life sometimes.
*Personally, I let my affiliates get commission on monthly purchase options as well. If their customer buys monthly, they get a commission every month. This should provide them the incentive to continue to get brand advocates of the product.
When an affiliate advocates a product, their customer will too. They eventually build a fan base around their personal brand and the products they are fans of.
This is pure affiliate marketing, the most powerful thing an influencer — whether macro, micro or teeny, can do. Who wouldn’t want an extra few bucks in their pocket monthly?
The Advocacy Is A Major Victory
Social Media’s vanity metrics are nothing compared to the brand advocacy you’ll get from creating content and providing value for people.
I have such a small personal audience — but a large majority of them support and buy from me. Because they believe in my message.
They may disagree with some things I say — but they value me as a human being. I do my best to be the same exact person I am here and in the real world.
Honesty and transparency is everything on social media.
Is there anything you would like to add? Throw them in the comments below!
Until next time everyone!